Registration Closing Soon for E-Fest Student Competitions

Registration Closing Soon for E-Fest Student Competitions Registration Closing Soon for E-Fest Student Competitions Registration Closing Soon for E-Fest Student CompetitionsJan. 27, 2017 This year, the Society is introducing three new global events for engineering students - ASME E-Fests (Engineering Festivals) - that are intended to combine learning opportunities revolving around design, advanced manufacturing and robotics with social activities and entertainment. The three E-Fests, which will be held in the United States and the Asia Pacific region, will also serve as the new locations for the regional rounds of ASMEs premier student competitions the Student Design Competition (SDC), the Old Guard Competitions, the Human Powered Vehicle Challenge (HPVC) and the Innovative Additive Manufacturing 3D (IAM3D) Challenge. Interested students should act quickly, however, as the deadlines for entering the SDC, the Old Guard Competitions and the IAM3D Challenge are fast approaching. Regi stration for the HPVC is now closed.The first of the three new student festivals, E-Fest Asia Pacific, will take place from March 3 to 5 at the LNM Institute of Information Technology in Jaipur, India. E-Fest West will be held from March 17 to 19 at the University of Nevada, Las Vegas. E-Fest East will take place from April 21 to 23 Tennessee Tech University in Cookeville, Tenn.Entries for the Student Design Competition, the annual contest that gives ASME student members the chance to design and build solutions to a range of design problems, are totenstill being accepted for all three E-Fests. The deadline to enter the competition at E-Fest Asia Pacific is Feb. 10, while the deadline to enter the SDC at E-Fest West is Feb. 24. The deadline to register for the SDC at E-Fest East event is March 31. For more information on the Student Design Competition, or to submit an entry, visit https//www.asme.org/events/competitions/student-design-competition. Keynote speakers at the three ASME E-Fests will include Anil Kakodkar (top), Eva Hakansson (middle) and Amy Elliott.Theres also still time to register online for the Old Guard Competitions taking place at the three E-Fests. The Old Guard Oral Presentation and Technical Poster Competitions each present students with an opportunity to sharpen their communication skills by delivering concise and effective presentations in front of an audience. The deadline to enter the Old Guard Competitions at E-Fest Asia Pacific is Feb. 10. The deadlines to register for the Old Guard Competitions at the West and East events are Feb. 24 and March 31, respectively. To learn more about the Old Guard Competitions, or to register, visit https//www.asme.org/events/competitions/old-guard-competitions. While the deadlines to enter the IAM3D Challenges at the Asia Pacific and West E-Fests have passed, students can still sign up to take part in the competition at E-Fest East. The deadline to register for the E-Fest East round of the competition , in which students use their advanced manufacturing skills to re-engineer existing products or create new designs, is March 3. For more information, or to register, visit https//www.asme.org/events/competitions/iam3d-challenge.In other E-Fest news, keynote speakers for the three festivals have been announced. Anil Kakodkar, Ph.D., the former chairman of the Atomic Energy Commission of India and former director of the Bhabha Atomic Research Centre (BARC), Trombay, will give the keynote address at E-Fest Asia Pacific. The keynote speakers for the East and West events will include Eva Hakansson, Ph.D., creator of the worlds fastest electric motorcycle, and Amy Elliott, Ph.D., staff researcher at Oak Ridge National Laboratory and the project lead for the worlds first 3D printing vending machine, the DreamVendor.For more information on the ASME E-Fest program, or to register for the festivals, visit http//efests.asme.org.

This counterintuitive mindset will make you more innovative and successful

This counterintuitive mindset will make you more innovative and successfulThis counterintuitive mindset will make you more innovative and successfulOne of my biggest pet peeves is when someone says, Im not a pessimist. Im a realist.Truthfully, most of us think were realists. We binnensee the world the way we see it.Follow Ladders on FlipboardFollow Ladders magazines on Flipboard covering Happiness, Productivity, Job Satisfaction, Neuroscience, and moreBut how we actually behave is a different matter, and reveals the truth about our outlook.A realist who predicts that things will get worse under X leader or Y policy is really being a pessimist.A realist who thinks that because theyve won three hands in a row means theyre more likely to win the next hand is being optimistic, but foolishly.Optimismhopefulness and confidence about the future or the successful outcome of something.Pessimisma tendency to see the worst aspect of things or believe that the worst will happen a lack of hope or confidence in the future.Generally, pessimism is seen as a bad thing. It prevents us from going after our dreams.Yet, smart investors rely on pessimism to hedge bets and not lose money.And though glass-half-full optimism is typically praised by society and touted by successful entrepreneurs, Bernie Madoff went to prison because of his faith in his ability to beat the financial system without getting caught.In my work as a business and science journalist studying innovative people andteams- and then attempting to put their secrets into practice as founder of my own company- Ive found thatsomething thats commonly conflated with pessimism actually makes a crucial differencebetween moderately successful people andincrediblysuccessful people.This trait is a key ingredient in the formula that leads to breakthrough innovation, and goes often unrecognized.Which is a better default outlook Optimism or Pessimism?To me, the answer doesnt matter until we add a second dimension to the equation. Then we reveal a combination that makes optimism the more powerful of the two.That dimension iscredulityThe differences between Optimism and Credulity, Skepticism and Pessimism, are subtle. But theyre crucial. On their face, credulity seems to be a marker of good faith, a noble value, and skepticism is thought of as grouchy or stubborn. However, heres how the dictionary defines themCreduloushaving or showing too great a readiness to believe things.Skepticalnot easily convinced having doubts or reservations.When charted by these two dimensions, its clear that some measure of success and failure can be found in every categoryA compulsive gambler, is both optimistic and credulous, believing she can and will win.And yet,entrepreneursare often both optimistic and credulous.Someone with apersecution complexis both skeptical and pessimistic, believing people have ill intentions and things wont get better.And yet, somehoarders and hermitsleave their kin valuable property in their wills.A c onspiracy nutis perhaps worst of all he is both eager to believe and pessimistic about the future.And yet conspiracy websites make money from advertisements. (Not to mention, someinvestorsmake - or avoid losing - lots of money using this attitude.)Though people can find success with any of these combinations, the most counter-intuitive quadrant is the one where the most breakthrough success can be foundOptimistic, but Skeptical.This is where the innovators reside, where inventors who dare to doubt the status quo ask the questions that need to be asked in buchung for the world to change.They need a healthy amount of optimism to believe that the world can change for the better, and that drives them to make transformative things happen*(Note I dont intend to downplay the hardship that is clinical depression, re Quadrant 3. Depression comes with,by definition, an inability to see a better future. Youre skeptical of the value of basic things in life including life itself, and thats an incredibly difficult obstacle.)While credulous optimists rely on good winds to push their sails (and often find them), skeptical optimists ask questions like, Do we need sails?Once you recognize the trait, its easy to see why the worlds great change-makers fit in this category, and why skeptical optimism is under-appreciated.Steve Jobs welches one of the worlds greatest optimists, and thats what people remember him for. But he welches also incredibly demanding and skeptical. He was constantly unsatisfied, consistently pushing back against what was shown him or what was conventional.He continually said, Thats not good enough.Jobs was not easily convinced. But he believed in an incredible future. And that combination helped him unlock it.Harriet Tubman, one of my favorite historical characters, was clearly an optimist when she had many reasons not to be. She was born a slave, lived a hard life, suffered a head injury that caused her seizures her husband remarried another woman and dec lined to flee north with her.And yet, after she escaped from her captors, Tubman venturedbackinto slave territory to rescue people. She clearly had faith in a better future for her and them, and thats what people remember.But Tubman wasnt credulous. She was extremely careful, carried a pistol with her (and had occasion to pull it out). She was wary of circumstances and peoples loyalty and intentions until proven otherwise - and that allowed her to rescue dozens of people from slavery and inspire millions more.The skeptical optimist believes things can be better, but doubts conventional wisdom. Sure, madmen also fall under this definition.But as Ive written before,apparent-crazy is one of geniuss main ingredients.For those of us who have faith in a better future, personally or professionally, cultivating a skeptical eye can transform how we operate - for the better. For those that lack confidence, lets harness that doubt into healthy solutions and big ideas.It doesnt matter if the glass is half full or half empty if you think you can make a better glass.Want to Work Smarter?Ive created a little cheat sheet for how to uselateral thinkingto change your work and life, based on science and my bestselling bookSmartcuts. Its free.Get the cheat sheet hereThis article first appeared on Medium.

Amazon HQ2 means 50,000+ new jobs, but not everyones happy about it

Amazon HQ2 means 50,000+ new jobs, but not everyones happy about itAmazon HQ2 means 50,000+ new jobs, but not everyones happy about itAfter more than a year of deliberation, Amazon has decided to divide its second headquarters between New York City and Arlington, Virginia. Thecampuses will play host to more than 50,000 jobs with an average salary of $150 thousand, and hiring begins next year.Amazons announcement comes after months of state and local governments vying for the business giants new offices, and much speculation about wherbeie it might land.Though the new sites mean billions in incremental tax revenue and investment, locals in Long Island City, Queens, have taken issue with Amazons choice to move into their already teeming neighborhood. Other critics have focused on the companys dramatic, year-long search that ultimately ended with headquarters near the countrys two major political, financial and media hubs Manhattan and Washington, D.C.Politicians celebrate big winBefore Amazon announced the locations of its second headquarters, New York Governor Andrew Cuomo joked, Ill change my name to Amazon Cuomo, if thats what it takes. The company has been promised more than $1.5 billion in incentives from New York state and plans to apply for more incentives through the city.Today, with Amazon committing to expand its headquarters in Long Island City, New York can proudly say that we have attracted one of the largest, fruchtwein competitive economic development investments in U.S. history,Cuomo said in a statement. Economic opportunity and investment will flourish for the entire region.New York City Mayor Bill de Blasio echoed Cuomo, tweeting New York City is about to get tens of thousands of new, good paying jobs and Amazon is about to meet the most talented workforce in the world in one of the most diverse places on the planet.In Virginia, Governor Ralph Northam touted a big win for Virginia in a video with a Virginia is for Amazon lovers screen as its bac kground.All of Virginia will see the benefits, Northam said.Locals worry about housing, transportationAs concerns mounted that the Amazon headquarters might land in Queens, journalist Elizabeth Sile took to Twitter.The thought of even 10 more people riding the 7 train makes me want to pass out, she wrote. RIP to my neighborhood(,) which has already been dying with all the rich people moving here anyway. I guess its death will be swifter.Sile is not the only one who is worried about overcrowded subway cars or rising housing costs. One Twitter user wrote, There goes my rent.Community groups aware of how the influx of high-paid employees will affect the area have recommended Amazon pay a gentrification tax, according to The New York Times. Zillow estimates that rent has gone up by almost a third over the past five years in Amazons original host city, Seattle, and Manhattan is already infamous for its oversaturated real estate market that constantly crowds into other boroughs and suburb s.Local politicians have denounced Amazons plans to move into Queens. Alexandria Ocasio-Cortez, a U.S. congressmember-elect, wrote on Twitter that her community found the decision extremely concerning, especially in light of the tax incentives the government has offered Amazon.Displacement is not community development. Investing in luxury condos is not the same thing as investing in people and families, Ocasio-Cortez wrote. Shuffling working class people out of a community does not improve their quality of life.State Senator Michael Gianaris and City Council Member Jimmy Van Bramer released a joint statement saying they were not elected to serve as Amazon drones.Offering massive corporate welfare from scarce public resources to one of the wealthiest corporations in the world at a time of great need in our state is just wrong, they wrote.In September, Amazon briefly joined Apple as the only companies with a $1 trillion market cap.Amazon is one of the richest companies in the world, N ew York City Council Speaker Corey Johnson wrote in a statement. But you cant put a price on community input, which has been missing throughout this entire process.Critics take issue with location choicesWhen Amazon announced its plans for a second headquarters, it invited applications through a public process and had few qualifications for its new site. Cities across the United States and Canada, including Dallas and Nashville, made the short list.But when it came down to the decision, Amazon chose two of North Americas most booming areas that critics say did not need the companys business.Bringing economic opportunity to the prosperity-starved environs of (checks notes) New York and (looks again) Washington D.C. , tweeted Alex Burns, a New York Times national political correspondent.Think of what they could have done in Detroit or Newark, another Twitter user wrote.Still, others suspected Amazons hyped public process for selecting the location of its new headquarters was a str ategic move.Dozens of cities have shared reams of data with Amazon that their own citizens do not have access to, tweeted Stacy Mitchell,co-director of theInstitute for Local Self-Reliance. Amazon will use this data to build out its empire To site stores, warehouses, etc. To get in early on the right real estate. To beat out competitors because it knows things they dont.In other words, Americas city leaders are accomplices to a monopolist.

A Blogging Guide for Job Hunters

A Blogging Guide for Job HuntersA Blogging Guide for Job HuntersOpen up opportunities by demonstrating subject-matter expertise with a blog.For job hunters, getting published can help you establish yourself as a subject-matter expert, make new connections and set yourself apart from the crowd. While getting published in a trade publication or mainstream media outlet is challenging, theres one publishing platform that is completely in your control blogs. Using free and freely available blog and hosting services, youre the developer, writer, editor and marketing manager of your content - content that can make the difference between getting an interview or bedrngnis. Blogging is not complicated, but there are a few things you should know before taking the plunge.Decide your blogs focus. You can blog about anything and everything, but that doesnt mean you should. Especially if you are using a blog to further your career and/or find a new job, youll want to focus your blog on the area in which you want people to landsee you as an expert. Want a new job as a developer? Focus your blog on development issues. Want to climb the marketing career ladder? Focus your blog on marketing and communications. You get the idea.Come up with a name. Clever is good, but descriptive is more important. The name of your blog should convey what the blog is about so people (and search engines) can easily find it.Select a blog platform. There are many good, free blog platforms to choose from. Widely used platforms include Blogger and WordPress. Blogger is generally seen as easier to use, while WordPress is considered more customizable and scalable.Decide on a host for your blog. Blogging services such as Blogger will host your blog for free. The catch is that you will end up with a subdomain such as jobseeker.blogspot.com, which is harder for Internet surfers to find.Alternatively, you can pay a monthly fee to a hosting service and get your own domain, such as jobseeker.com. Services tha t will host your blog include GoDaddy, 1 and 1 and Page.ly. Some services will give you a free domain, and some wont. Some provide unlimited space, and some dont. This piece of the blog puzzle will require some research and thought. Conventional wisdom says its better to have your own domain, especially if you will be blogging seriously over the long haul.Customize your blog. Once you select a platform and a host, its time to customize the appearance of your blog using whatever capabilities the platform you chose makes available. When developing a blog for professional reasons, its always best to keep things simple and elegant.Start blogging and keep blogging. The lifeblood of a blog is content. Readers want to see fresh content, and potential employers want to see that you are not only posting engaging expert content but that you are showing commitment by blogging regularly. There are no hard-and-fast rules, but a new post once a week is the very least you should do.Use common sens e. Sure, rants and baiting will get your blog attention, but you want to remain professional at all times and refrain from saying anything that you will regret in the future.Create social networking connections to and from your blog. Link to your blog from your Facebook page, and update your status with links to new posts and a pithy statement or two about the posts value. Perhaps two of your Facebook friends will tell two of their Facebook friends, and so on, and so on. Likewise, tweet links to your blog posts on Twitter. Prospective employers will value the fact that you are blogging as well as the fact that you are using social media to promote the blog.Dont quit your day job to blog, but dont quit blogging for your day job.In other words, keep on blogging. Demonstrating a consistent and constant stream of insight about your industry can open up opportunities long after you have accepted an offer. Just make sure your new employer is OK with it.

Most Noticeable Resume Objective Ideas

Most Noticeable Resume Objective Ideas New Ideas Into Resume Objective Ideas Never Before Revealed Conclusion Crafting a social worker resume that catches the interest of hiring managers is essential for getting the job. The very first thing you will need is a strong comprehension of where you are interested in being. Before you compose an objective, think of the sort of nursing job that you want and the particular job that youre applying for. You might even want to incorporate a particular example or scenario in which you could test your abilities and you prevailed, including a challenge you faced in your preceding job. The One Thing to Do for Resume Objective Ideas Before you are able to distribute your resume, Youll have to find some targeted employers who might want to employ someone with your background. In reality, the objective is the sole thing that a number of employers will fully read on a resume. Inexperienced medical applicants may want to devote an objective n ext. To compose the objection section of a customer service resume, you want to discover the significant tasks to be carried out at work. The Resume Objective Ideas Trap How to research keywords so that you have a fantastic idea about what words and phrases will probably be utilised to score your resume. After you have several fantastic references in mind, establishing a reference page is quite easy. If youre unsure how to phrase your skills, or in case you desire examples of objective statements, take a look at some job websites for ideas. The content of the resume ought to be relevant to the industry of education and concentrate on the post that youre applying for. Writing a winning college student career objective is a rather simple means to bolster your application for this internship or job youve got in sight. A resume objective that could apply to anybody or any kind of job isnt valuable. Resume writing can be challenging for everybody, particularly when youre just out of school and dont have any expert experience to speak of. Entry-level objectives can be particularly hard to write as you likely dont have loads of work experience, but you do want to solidify that you know the sort of career youre searching for. The objective portion of the resume is the point where the eye falls naturally. Beyond showing a possible employer these skills, education may be used to help a person who is turning in a work application for the very first time. Saying you wish to be part of a thriving company, where youre able to utilize your abilities and abilities, does not say anything. The skills section should consist of info about your competencies and abilities. Writing a resume is simple enough, but it does take some time and planning. Writing a strong application is a difficult procedure and we would like to make it simpler. It is possible to also Simple Resume Template. Extracurricular activities are a fantastic add-on to a resume. Resume objecti ves can be a little controversial. Then use a couple of leading requirements in crafting the objective. If youre attempting to acquire work in accounting or finance you require averystrong resume. Real estate is quite a lucrative industry so its obviously a competitive one. Possessing a crystal clear and professional resume is vital in the health care field. You will get a resume expert Whether youre searching for your very first job or your next one, you want a resume that shows employers that youre a skilled professional. Writing objectives for resumes can be challenging. Dont forget your nursing resume will want to list your nursing abilities. It is essential to draft an exemplary Education Resume which will enable you to receive a dream job. Writing a resume for employment in the art industry can be difficult. Why Almost Everything Youve Learned About Resume Objective Ideas Is Wrong Take a look at our sample to find out what a good construction resume looks like. Cl ick our sample to learn to compose the ideal transportation resume. Theres a very long field of career objective examples that can be put in on entry level resumes. You can also go for including different sections like reference, hobbies and regions of interest in the resume.

A Fools Handbook to Resume Writing Services Houston Revealed

A Fools Handbook to Resume Writing Services Houston Revealed The Fundamentals of Resume Writing Services Houston Revealed Before writing the resume, make sure you are asking for a work profile that matches with your educational qualification and skill collection. Additional its best if its written by professionals who have good expertise in the matter. You only have to specify your industry type for which youre likely to apply for, your abilities and experience and youll be offered with professional CV without delay. Naturally, its much important to find the help of some expert writer to prepare the most effective federal resume because the demands of federal resume are much different than resume required for private job. Resume Writing Services Houston at a Glance A professional resume writer is really a consultant to help portray the work seeker in the correct way. Professional resumes represent the popular format employed in the present corporate world. The expert resumes are intended to be for the understanding of the folks. Resume Writing Kerala services will make sure your CV gets the exceptional attention of the readers. APEX Career Services has the correct professionals to compose an amazing resume at an inexpensive price for you. Resumes are the document thats provided to unique businesses and employers when they wish to find work. The Resume Writing Services Houston Game Thus the expert CV writers know which point and skill set needs to be included in a CV whilst appearing for a work interview for a certain job. A specialist CV can definitely assist you in creating a first impression. An IT professional resume is truly a possibility you should show possible employers that youre the ideal applicant for the job. Writing your resume professionally for job application might be a challenging job for everybody. New outsourcing trends due to the globalization, where companies begin to face very strong competition domestic together with zwi schenstaatlich wise. The website should explain fees and supply you with a great idea of the way the service works. It is clear that professional services know of industry requirements. Professional services always make sure they hire experienced writers who know of the recent demands of the business.

Tap Todays Best College Graduates via Online Networking

Tap Todays Best College Graduates via Online NetworkingTap Todays Best College Graduates via Online NetworkingTap Todays Best College Graduates via Online NetworkingMay 4, 2012 Blaszczyk, Managing Editor, Resource CenterThe social media tidal wavehas changed the way we think, interact, work and play. And nowhere has its impact been greater than with the emerging workforce.This group that includes college graduates and who are often referred to as Gen Y have embraced social media in every aspect of their life including their work environment and career development.As social media recruitment evolves, one thing is clear employers will need a clear social media strategy as well as a carefully-consideredsocial media policyto engage Gen Y workers.To find out mora, we spoke with Tom Chevalier, Product Marketing Director for BeKnownTM, Monsters professional networking app for Facebook.MonsterWhat picture emerged of todays college graduates from Monsters recentEmerging Workforce Summit? Why has the college grad demographic become so critical to our future workforce?Chevalier At Monsters social summit on Educating and Engaging the Emerging Workforce, keynote speaker and Gen Y expert Dan Schawbel pointed out that todays emerging workforce (18-29 years old) are extremely tech savvy, collaborative, flexible and passionate, adding that they will play a key role in driving employeeinnovation. Gen Ys are critical to the future workforce as they will make up 75% of the global workers by 2025.In addition, GenY is becoming more entrepreneurial for multiple reasons barriers have lowered to starting a company, while it is more difficult for them to find internships and professional jobs with little professional experience.Ryan Paugh, a Gen Y thought leader and community-building expert, believes that entrepreneurship is the solution America needs to help the current job market.He is a strong advocate of youth entrepreneurship as both a solution to unemployment and underemployment and urges the government to do more to support entrepreneurs.MonsterWhat are the expectations of todays college graduates regarding their future employment?Chevalier A theme expressed by those in attendance was that todays collegegraduates expect to have an impact within their organizations starting on day one.Gen Ys are often extremely driven and hungry for success, coupled with an entrepreneurial spirit to create the next big thing.Gen Y talent is more focused on meaningful work and will leave an organization if they do not feel fulfilled by their contribution or dont believe in the work they are doing.With that, they have different values than today Gen X and Baby Boomers. They are changing the everyday values of work-life balance as a meaningful job they seefreedom and access to social media as more important than salary increases.MonsterHow can employers do a better job of meeting those expectations?Chevalier Employers should effectively onboard new hiresto leverage the emergin g workforces passion and energy while concentrating on retaining their talent. According to Schawbel, Microsoft estimates the cost to replace each Gen Y employee is $24,000.MonsterHow important is social media in reaching this demographic when it comes time to recruit?Chevalier It is extremely important for employers to engage the emerging workforce demographic where they live and breathe - online, using social media.Currently, there is a social network mismatch. Keynote speaker Dan Schwabel cited Jobvites 2011 Recruitment Survey, which reported that the majority of job seekers (almost 80%) are on Facebook, while less than 60% of recruiters are on Facebook.It is important for employers close this gap and be where the job seekers are. Employers need to enable recruiters to connect directly on social media, like Facebook, with a separate profile dedicated to careers.MonsterHow are todays college grads incorporating social media into their professional lives?Chevalier Social media is a major part of college students personal lives and they are experts in using social media. They are not as comfortable using social media in their professional lives and are currently learning how to better integrate social into their job search.MonsterAre todays universities helping guide young grads in their social media usage and participation?Chevalier Colleges and universities recognize the importance of social media and the need to educate the emerging workforce.Kristin Mattera, adjunct professor at Suffolk University, teaches a social media class to juniors and seniors.At Monsters Social Summit, Kristin presented how to transform social media training to real work outcomes, which is a main focus of her class.College/university career centers are also using social media to reach their students and alumni while educating students on their use of social media in a job search.Marilyn Santiesteban, assistant director of graduate and alumni career services at Bentley University, d iscussed career services in the social age during the event.Bentley organizes various workshops to try and get the word out to students that employers are using social media too - not only to recruit students for employment via professional networks, but also to screen candidates, based on their online social profiles.Of course, educating every student about the proper social media usage is a concern of college/university administrators.It remained a theme among the career services professionals at Monsters Social Summit.Monster Has social media changed the way companies now shape their companybranding strategy?What are the key elements that a company should have in place for their social media strategy?Chevalier Using social media is a must for company recruitment/branding strategies. Todd Van Hoosear, Principal at the PR agency Fresh Ground, explained that successful social recruiting programs involve community, content, conversation and conversion.Todd added that these 4 Cs are the cornerstones for companies building a branding and recruiting strategy using social media.More and more employers are utilizing social platforms to extend their employer brand and distribution network of job postings, while providing the opportunity for candidates to directly engage and get an inside look at the company culture.Facebook has turned into a viable place for professional networking. The time spent and active engagement on Facebook dominates time spent on other social sites. The younger demographic and specific industry sectors like nurses and others are not on LinkedIn, but they are on Facebook.However, keep in mind that with the increased popularity of recruiting through social media that social should be considered an AND, not an OR solution, and should be integrated as a part of a companys overall recruitingstrategy. Social media should never replace the traditional methods.Monster What advice do you have for employers who are looking to engage this demographic v ia social media?Chevalier It is important to give your recruiting team a voice on social media thats separate from the corporate brand within social media sites.Career-focused social profiles at your organization enable students and alumni to ask questions about the employment process, understand your corporate culture and learn about your recruitment process. Have a communication strategy in place that focuses on being transparent and genuine.Finally, as weve successfully seen with BeKnownTM, Monsters professional networking app for Facebook, its essential to encourage the participation of employees and recent alumni in your social media strategy, as they are the best company ambassadors and will show potential candidates a genuine insight into your organization.

5 Things to Know Before You Make a Career Change

5 Things to Know Before You Make a Career Change 5 Things to Know Before You Make a Career Change Asuccessful career transition takes planning. Youll need to prove to an employer you have transferable skills that will help you be effective in a new role outside your previous career path. Youll also need to communicate why a career transition makes sense for you.If youre planning to make a transition soon or are in the middle of one now, here are a few things to keep in mind1. Know Your WhyYouve probably heard of Simon Sinek and his wildly popular book,Start With Why.The book is based on the notion that people arent influenced by what you do rather, they care about why you do it.In any job interview, you must clearly articulate your why. When making a career transition, its even mora important. If you cant share a compelling reason why you want to change careers, a prospective employer wont be convinced that your decision tomake a change is a meaningful one.If youve ever interviewed nannies for your children, youll understand the importance of a good why. Imagine you have two candidates. One tells you they are nannying because it is the best way to pay for their college education. The other candidate is also paying for school, but she tells you she loves kids. She believes childhood is the most impactful time in apersons life, and she wants to make a difference for the kids in her care. Both candidates have the same needs, but their whys are very different. Which candidate would you want taking care of your child?2. Know Your Strengths and SkillsIf youre making a career transition, certain skills may be transferablefrom your old career to your knew one. However, other skills required in your new role may need to be learned or developed through nontraditional avenues - for example, through volunteer work.Knowing your strengths also ties back to your why. Lets say that, through volunteer work, you found opportunities to uitilize skills you dont get to utilize i n your current job. Usingthese skills may bring you more joy than your job does, and this may lead to the realization that youre not truly maximizing your personal strengths in your current position. As a result, you may choose to make a career transition that allows you to take advantage of these neglected strengths.Whatever thecase, be prepared to articulate your strengths and skills as clearly as your why to a prospective employer. The goal is to show that even though this career path is new to you, you are still positioned to deliver value to the employer through your current skill set.3. Do Your ResearchPeople who arefrustrated in their current roles can make decisions in haste. The grass always looks greener elsewhere.However, even people who hold the most glamorous of roles will tell you their jobs are not as perfect as they look. Before making a career decision based on the emotion of the moment, start networking. Talk to people in positions you want to learn more about. Dig deep to evaluate whether a career transition is really the right move for you.4. Surround Yourself With SupportAsuccessful career transition can be a long process, and you want to be sure you are surrounded by people who understand your situation and empathize with you. Because so much of our self-worth is tied up in our jobs - even though it shouldnt be - it can be fiercely demoralizing to be stuck between a job you hate and a new career you havent established yet. Working with a career coach may be a great way to keep yourself motivated, and they can also serve as a sounding motherboard for frustrations and a guide when you feel lost.5. Its Okay toMourn Your Old JobIf you really cant stand your current job, you may feel like youll never look back once youve left. However, even making a transition from a role you hateto a dream career can be challenging.Leaving a familiar situation to walk into the unknownis unsettling. You likely feel a certain amount of comfort in your current role, and your new position may bring more pressure to perform and a new set of expectations to meet. Until you find your footing, you may second-guess your decision. Be kind to yourself, and take it one step at a time.A version of this article originally appeared on theAtrium Staffing blog.Michele Mavi isAtrium Staffings resident career expert.

Ten Social Listening Tools to Track your Brand

Ten Social Listening Tools to Track your BrandTen Social Listening Tools to Track your BrandTen Social Listening Tools to Track your Brand M. Rand, President and CEO of Zocalo GroupThese free tools can help you sort through the clutter and master the art of social listening as you evolve into a highly recommendable social business. Google Alerts. Google Alerts are so effective, so simple, and so helpful Im surprised they are still free. Simply type in a search term, like your company name, your CEOs name, or a product name, include what sites Google Alerts should look at - like only in blogs, in the news or media, or in graphics or videos - and also include how frequently - like daily or weekly - and Google will deliver the information right to your e-mail address. Twitter Search. Twitter Search is a great means of hands-on data gathering because the results you get are real time and real special and they arent sugarcoated. Simply use thesearch box and type in a term and landsee what comes up. You may, or may not, be surprised at what you find.IceRocket. When it comes to social listening, few sources are as rich and bursting with discussion as blogs. IceRocket lets you search not only blogs but also Twitter, Facebook, images, and more to find the latest on whos talking about you and where.Compete.com. Your free Compete.com analytics account allows you to see traffic data for over 1 million websites, discover related sites and competitors, and get monthly updates on your site and more.Technorati. One of the, if not the first search engines devoted to blogs, Technorati tracks not only the authority and influence of blogs, but it is also the most comprehensive and current index of who and what is most popular in the Blogosphere.HootSuite. HootSuite is a great free tool for measuring not just your reach but also a whole lot more. According to the companys website, With HootSuites integrated, custom social analytics, youll be able to measure your campaign perfor mance to help improve your social media communications. Yahoo Small geschftliches miteinander Advisor. Helpful for knowing and growing, Yahoo Small Business Advisor offers a variety of resources like articles, trend watches, columns, and more. In addition, it offers website hosting and a marketing analytics dashboard. BrandMonitor. When it comes to social listening, monitoring is the name of the game. Simply checking in with Facebook and Twitter every now and again isnt good enough. BrandMonitor helps you monitor both your social media reputation as well as that of your competitors, which, as we all know by now, can be just as important. Basic (and free) tools include a social media dashboard, brand sentiment analysis, and daily and weekly e-mail alerts so you can set it and forget it. SocialMention. SocialMention is a social media search and analysis platform that aggregates user-generated content from across the universe into a single stream of information. It allows you to easily track and measure in real time what people are saying about you, your company, a new product, or any topic across the webs social media landscape. SocialMention monitors over 100 social media properties directly including Twitter, Facebook, FriendFeed, YouTube, Digg, and Google. SimplyMeasured. This website has quite a few free reports to download as well.How to Listen to your Company Brand Whats important to remember in the rush - even crush - of tools, data and analytics offered is that nothing can take the place of good old-fashioned observation. What the free tools below do is help gather information. Your kollektiv needs to actually sift through that info to find the real insights.Not all of it, of course. What we typically do at Zocalo Groupon any given campaign is sift through a statistically significant hand sampling of the data thats coming in.Whats critical to understand about social listening and a companys or brands ultimate reach in real conversations that are taking place both online and off is how social mediaresults Twitter, Facebook, blog and forum mentions are turning up as search engine results.What were learning through online word-of-mouth (WOM) analysis is how thoroughly social media is blanketing how others hear and find out about you, what they hear and find out about you as well as where.Keyword monitoring becomes critical in behauptung online discussions because those keywordsthat are actually being used by consumers about consumer brands wind up rising to the top of the search engine results.Through careful monitoring and measurement, brands can master these keywords and use them to drive online discussions, rather than merely follow them.Which, of course, is what knowing is all about.Excerpted with permission from Highly Recommendedby Paul Rand, reprinted with permission from McGraw-Hill. Copyright 2013Author BioPaul M. Rand is author of Highly Recommended(McGraw-Hill, 2013) and the founder, president and CEO of Zocalo Group,one of the worlds leading digital, social media and word of mouth marketing agencies and one of the fastest growing companies inside Omnicom Group. He served as president of the Word of Mouth Marketing Association (WOMMA) and is on the board of the national Council of Better Business Bureaus and vice chairman of the Deans Advisory Board for DePaul Universitys Driehaus College of Business and Kellstadt Graduate School of Business.